I’m not one of those people to hang around the water cooler and talk about TV commercials. I hate TV commercials. I yell at my TV when it tries to sell me something. When it is particularly egregious I throw pillows. But the other day Ann and I saw this unusually long and beautiful Nike “Just Do It” ad which was, no joke, the most fantastic short film I’ve seen in months. It is a montage of athletes waking up early, looking miserable, beginning their work out, set to AC/DC’s “Rock And Roll Ain’t Noise Pollution.” It’ll probably run during a lot of sports (were Ann and I watching sports???) Check it out, it is sublime.
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Welcome
Jordan Hoffman is a New York-based writer and film critic working for The Guardian, Vanity Fair, Thrillist, Times of Israel, NY Daily News and elsewhere.
He is the host of ENGAGE: The Official Star Trek Podcast, a member of the New York Film Critics Circle and challenges you to a game of backgammon.