In keeping with my desire to always stay a good 5 years behind every trend, I just read Malcolm Gladwell’s wildly successful book “The Tipping Point.” (He’d have a snappy term for exactly the type of statistics-driven pop-sociology best seller reader I am.)
“The Tipping Point” is one of those books that’s completely fascinating — on each page is another piece of gotcha research. I know you think the response to this test was “A” but actually it was “B!!” (That’s when Moe Syzlak would go “Whaaaaaaaaat?“) These moments are fun — but the overall theories are kind’ve unprovable. One of Gladwell’s chapters centers on how the recession of crime in New York is due to the broken windows theory. There’s another bestseller out there (equally readable, I’m told) called “Freakonomics” that argues just the opposite. Go know.